Your Market Research Partner
Hi, I’m Matt Seltzer.
I answer marketing questions for brands, marketing teams, and agencies, using market research to do it. I’m here to be your marketing team’s market research partner.
I’m proud to have previously answered marketing questions for some of the world’s leading brands and agencies.
How I Answer Marketing Questions
I use a range of proven and innovative market research methodologies to uncover groundbreaking data-driven insights, and translate them into actionable next steps for your brand.
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I design and run quantitative and qual-at-scale surveys with virtually any audience, whether that means reaching new consumers through research panels, surveying your own customer database, or combining both.
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I conduct qualitative research that uncovers deeper motivations, reactions, and decision drivers through focus groups and in-depth interviews.
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I evaluate digital experiences through mixed-methods UX research to understand how people interact with products, websites, and digital journeys.
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I analyze existing data sources including internal databases, secondary research, and marketing or digital performance data to uncover actionable insights.
What You’ll Walk Away With
My work turns research and analysis into clear answers and deliverables that help marketing teams move forward with confidence.
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I deliver clear answers to your most important marketing questions based on real research and data. My goal is to move beyond raw findings and provide insights that your team can actually use to make better marketing decisions.
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I translate research findings into concrete recommendations around messaging, positioning, targeting, pricing, and other key marketing decisions. Rather than just presenting data, I help you understand what it means and what to do next.
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I create clear, easy-to-understand reports and presentations that translate research into meaningful findings and implications. These deliverables are designed to help your team quickly understand the story behind the data and align on next steps.
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I create research designed to be shared publicly as thought leadership, supporting PR outreach and content marketing efforts. These insights help generate media coverage, improve SEO visibility, drive lead generation, and position your brand as an authority.
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I develop step-by-step marketing playbooks that turn research insights into actionable strategy across the full customer journey and marketing funnel. These frameworks help teams move from insight to execution with clarity and confidence.
Did you know…?
of Fortune 500 companies use research and insights as part of their marketing process.
Source: Evaluserve
of budgets at large advertising agencies* is specifically dedicated to client research and insights.
Source: FirstPage; *200+ employees
of business leaders view an agency's ability to provide data-driven insights as a "critical" factor in their selection process.
Source: NewtonX
It’s time to THINK BIG about marketing.
The world’s largest brands and agencies rely on research to guide their marketing decisions. Shouldn’t your business be thinking the same way?
Wait… what does a market research partner do?
Great market research starts with asking the right questions.
Great marketing starts with the answers to those questions.
Have you ever asked questions like these?
Are we targeting the right customers?
Does our messaging actually resonate with people?
How well known is our brand compared to competitors?
Are we pricing our product or service correctly?
Which marketing messages will actually drive action?
What makes customers choose us instead of someone else?
Where are the biggest opportunities for growth?
Then you need a market research partner!
A market research partner turns these questions into clear, confident answers to help you make stronger marketing decisions.
